Frequently Asked Questions

• Why is our program important?
• Where does this exploitation actually occur?
• Who is our target audience?
• Who produces the program?
• Where is the program broadcast?
• What is the program format?
• What is Animal Log's Broadcasting schedule?

Why is our program important?

Animal abuse and exploitation is one of the uglier and less visually apparent aspects in our society. While social interest in defending animal rights has increased in recent decades and organizations promoting animal welfare and rights have emerged, the information available to the public is still very limited. Politically powerful groups involved in animals abuse conceal the facts from the public while the law makes allowances for much of the violations against animal rights and the government subsidizes these transgressions. The public repeatedly prefers to turn a blind eye.

Where does this exploitation actually occur?

Institutionalized animal abuse and exploitation occurs in many local industries, including food, cosmetics, textile, medical, entertainment and others. The number of animals exploited in Israel alone in these industries reaches hundreds of millions each year. The exploitation is usually hidden from the public, who knowingly or not, indeed finances these transgressions. This animal abuse takes place far from the scrutinizing eyes of the media, resulting in a distorted reality where what is not reported does not exist. The endless wrongs against animals and their rights remain unreported, earning little if any attention. Television commercials and the packaging on products such as meat, milk and eggs depict a pastoral, ideal scene with healthy happy animals ambling freely with their young in an open field. In reality, corporations who turn animals into consumer products are motivated by economic greed, and continually seek to maximize their profits while minimizing expenses on animal well-being. For the most part animals are locked in small, overcrowded cages and are forced to lie in their own excrement. Their young are brutally torn from them, and they are deprived of fresh air, sunlight and food. Their bodies are distorted to increase profitability, and they suffer diseases and injuries, sometimes in a deliberate move to increase earnings. Organs from their bodies are removed without anesthesia and they are slaughtered in cruel, inhumane ways.

Who is our target audience?

The program's probing, investigative journalist approach is set in a young and dynamic framework in an effort to appeal to all ages. Our target audience includes animal lovers in general, as well as pet owners, and anyone interested in information that is inaccessible through other media channels.
The programs are translated into English and forwarded to organizations abroad that are dedicated to educating the public about animal rights.
We believe that such an exchange of information plays an important role in building a strong network of activists.

Who produces the program?

The show is produced by volunteer activists with professional experience in television and design, who consider the program a central component in their fight for animal rights.
The staff is composed of activists who survey the country taking photographs, and professional editors.
Animal Log was first produced by "Independent Media Group" (Indemedia), which currently serves as the broadcasting body.

Where is the program broadcast?

Animal Log has been approved by the satellite and cable broadcasting council, for national viewing on satellite and cable.
The program is broadcast on the local cable television channel (25 - "HOT") and on the satellite channel (98 - "Yes") during prime time.
Program format: every show is 30 minutes in length, and is broadcast once to twice a week.
A new show is produced every two months. Immediately after the show is aired it can be viewed on the website, together with previous shows.

What is the program format?

The program is composed of two parts: a news section, and a documentary section. The news section presents current events pertaining to animal rights, with relevant photos. The format is news based with the goal of creating public discourse. The documentary section consists of two or three six ? eight minute segments which expand on a single subject. Most of the segments are original productions by "Animal Log". We also air foreign segments produced by animal rights movements abroad containing information that is hard to obtain in Israel (such as vivisection). Future plans include short satirical slots, spots on vegetarian cooking, and specials.

What is Animal Log's Broadcasting schedule?

The show is broadcast nationwide on the local channel.
Reruns can be viewed regularly throughout the week.

Tuesdays and Thursdays at 23:30, On chennel 98 at "Hot" and "Yes"